Friday, July 3, 2009

The Power Behind iSnare: How Article Marketing Can Take You to the Top

I thought this article by Zeke Camusio was worth passing on. He is dead on about getting articles posted online. Writing white papers is also key to getting on the radar.

"If you aren’t submitting your content to article sites, then you are missing the boat when it comes to article marketing. Article marketing goes beyond just link building – it puts your company’s name out there to a mass audience while increasing both traffic and rankings.

How can this be done? Check out the power behind iSnare(http://www.isnare.com/) and how you gain MORE exposure by submitting to multiple article directories at ONCE!

How Does iSnare Work? For only $2, iSnare exposes your content to over 270 sites and thousands of readers and opt-in publishers—what a bargain! Think about your return on investment. For the amount of time that it takes you to submit to 200 plus sites, you could be concentrating on other projects. So $2 is definitely worth the small amount to pay to gain that kind of HUGE exposure!

iSnare’s article directory site allows anyone to register and submit original articles to it’s directory listing. There are many publishers on iSnare who need quality content to post on their sites.

iSnare’s submission process is user-friendly:
• Open up an account
• Upgrade to the Platinum level (or buy distribution credits)
• Submit articles and wait for editorial approval (from human editors!)

iSnare also submits to top article sites such as GoArticles and ArticleBase. iSnare doesn’t submit to EzineArticles ( http://www.ezinearticles.com/ ) – the top market leader in free article directories. Make sure to post articles to EzineArticles to reach an even BIGGER audience!

Benefits of Article Marketing If your traffic is slacking off and you’re falling behind in search engines, it might be time to increase your article submissions.
• Draws mass audiences to your site – By submitting to article directories, your content gets blasted out to thousands of online publishers. Those online publishers have millions of worldwide subscribers that expose both your content and site to these users. Watch as traffic increases and sales grow!

• You are seen as an “expert” in your niche – Another perk to article marketing is you become well-known as an expert in your industry. People grow to trust and respect your opinion because they find value in your content.

• Increases rankings in search engines – Articles include a source/bio box where you can include a link to your site. It’s very likely that people will click on your website link to learn more information. As those links grow so will your search engine rankings. When you market articles related to your site, you don’t have to wait for traffic. Results are immediate! Also, since you have quality content this only helps your chances in the future with increasing PR (PageRank).

• Effective marketing/advertising tool - Consumers don’t always purchase products or services immediately. Create articles as an information resource –customers learn more about your products and services and can make a better decision. As a result, they click on your site and choose your product or service to buy - MORE sales!

• Doesn’t break the bank! – The best part is that article submission sites are FREE and/or inexpensive. You don’t have to shell out big marketing dollars to market your company – just the time it takes to write and submit articles!

If you liked this article, please tell your friends about it. If you really liked it, feel free to publish it on your blog or website (please don't forget to mention http://www.TheOutsourcingCompany.com/blog as the original source)."

What sites do you post on or visit?

Monday, June 22, 2009

Award-winning writer Jon Batson releases first of Summer Reading Series: Murder at Thompson Bog and Other Short Stories

Raleigh author Jon Batson’s collection of short fiction fills three volumes – each it’s own genre. His descriptive narrative style is engaging and makes for an entertaining read.

Raleigh, NC, June 22, 2009 – The diverse nature of Jon Batson’s short fiction writing has won him awards for sci-fi to historical fiction.

“I ascribe to the adage ‘writers write’. I began and still am a songwriter, but felt a creative pull to write more than songs and musical theatre to tell a story. One morning I woke up with a dream running through my head based on an article I read about identity theft. I ran to the computer to get it down. The result was the action/adventure novella The Rands Conspiracy. That’s how it all began for me.” said Batson.

Batson’s writings range from micro, flash fiction, and short fiction to novels – Deadly Research written in 18 days for the annual NaNoWriMo Contest and a sci-fi saga currently titles The Trasaron Chronicles.

The tales of the Summer Series are organized by type of story and released monthly. “From a relentless summer night in New York City to the chilly mist over Thompson Bog, five stories of dark and sinister intent. If you can't sleep, this won't help” describes the June release of the 134 page read Murder at Thompson Bog and Other Short Stories. July will bring Encounter at a Small CafĂ© -- 12 light fiction stories and in August be ready for the six sci-fi shorts that make up Doll Bodies.

You can follow “Luna Nightmares” the serialized first story of Murder at Thompson Bog at http://midnightwhistler.blogspot.com/ or purchase the hard copy and eBook at lulu.com or the Kindle version at Amazon.

About Jon Batson:

A storyteller at heart Jon has been writing songs and performing since his teens. Upon his move “back home” to North Carolina in 2005, he began his career as an author in earnest. His historical fiction tales have won him first place twice in the Lower Cape Fear Historical Society’s Short Fiction Contest and Honorable Mention for his sci-fi tales in Writers of the Future. He lives in Raleigh, NC with his wife Eileen. Contact Jon through Midnight Whistler Publisher at info@MidnightWhistler.com



Media Contact For Interviews and Appearances:
Eileen Batson – Batson Group Marketing and PR 919.327.5021 http://www.LinkedIn.com/in/EileenBatson
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Women’s Center of Wake County Receives $2,000 Donation from Coffee and Contacts


Raleigh, NC, June 20, 2009, -- Coffee and Contacts: Power Networking for Women celebrated the success of the Women Helping Women Business Expo at their awards luncheon Friday with a $2000 check to The Women's Center of Wake County.

On hand to receive the check for The Women’s Center was Mary Lou Parsons, director of ABBEYGAIL’S Re-chic Boutique on Hillsborough Street, the Center’s up-scale women’s resale shop.

“This is fabulous. Thank you all for your hard work and generous donation. These funds will help us to assist the community through our programs and services that provide homeless women and children with support, basic needs and affordable housing.”

The Expo held earlier this month hosted over 70 professional women who showcased their products and services in a 3-hour event. Over $4,000 in gifts were raffled off with a grand prize of a 3-day cruise to Nassau on Carnival Cruise Lines compliments of Diane Bean of CruiseOne. Raleigh publications Women’s Edge and Skirt Magazine!,Costco Wholesale, The Wake County Shrine Club, Total Wine and a host of businesses lent their support as sponsors.

Sallie Matlack, head of the Expo steering committee made up of Cyndi Bulka, Dotty Bryn and Eileen Batson said, “We knew in our hearts we would accomplish our goal because our team of women worked tirelessly together to make it happen. Kudos go to our incredible organizers Shannon Saharski, Ingrid Beckman, Laurice Hewitt, Monique Wooley, Michele Little, Allison Auerbach, Denise Whitley, Yvonne Hanks, Jenna Boyd, Dawn Gupton, Claudia Acosta, and Monique Ruvido. A special thanks to all the sponsors, volunteers, exhibitors, attendees, and the extraordinary women of the Women’s Center. It would not have been the success it was without your support, dedication, time and effort.”


About Coffee and Contacts, LLC: Coffee and Contacts was co-founded by Jean Hedges and Jeanne Moyer in the spring of 2007. The women's networking group has grown from one chapter in N. Raleigh to 12 chapters throughout the Triangle and beyond. The primary aims of Coffee and Contacts are to help women grow personally and professionally and provide a base to network within to further the success of their business through referrals while creating durable friendships. Visit www.CoffeeandContacts.biz

About The Women’s Center of Wake County: The Women's Center of Wake County started over 20 years ago. Over the last 12 years, the Center has shifted focus in response to the most critical needs of women, addressing the growing issue of homelessness for single women with children. The board, staff and direct service volunteers have become strong advocates and service providers for those who are homeless or at-risk of becoming homeless. For more information, visit www.wcwc.org.

MEDIA CONTACTS:
For Coffee and Contacts: Eileen Batson Batson Group Marketing and PR 919.327.5021
For Women’s Center: Jean Williams 919.829.3711
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Marketing and PR Tips


BGM&PR - Providing marketing research, graphic design, promotional materials, press releases and gift incentives for over 20 years.

MARKETING TIP:

Google Analytics - A good web statistics service that keeps you up to date on: number of visitors, page views, most viewed pages, where you’re traffic is coming from, what keywords people used to find your site and more! It lets you to select any time frame you want to look at (last week, last month, etc.).

PRESS RELEASE TIPS:

How Often Should You Send Press Releases?
In today's high-tech age of mass communication rapidly disseminated, just one press release is generally not enough.

While you don't want to 'flood the market' with repetitive information, it's important to keep your news on the forefront of media attention.

Once a week is a good barometer to measure the media interest but DO NOT SEND the same information every week. DO SEND a weekly press release with a new piece of news or a new angle to your product or business.

Every improvement, addition or activity related to your product or service is essentially news to the public. Make the release interesting terms and angle it for media interest.

You have your name in print on a regular basis if you are hoping to draw clients or customers.

Each week, write a release following up on the media interest. When you run out of new interest, find a new aspect of your product or service and elaborate on that. Remember, keep it newsworthy to keep your name in the news.